Your customers already told you. It was on a call.
The most honest research in the company is sitting in sales calls nobody outside sales ever hears. Sell writes up every one of them, then reads across the whole pile so you can see the pattern rather than the anecdote.
Objections, in the words people used
Every call analysis records what the client pushed back on. Read across all of them and you get the recurring objections ranked by how often they come up. That is the list your landing page and your sales deck should be answering, sourced from real conversations rather than a workshop.
- Recurring objections across every write-up
- Stated needs, in the customer's own phrasing
- The mood of the room, call by call
Zoom out, or open the one call
The analyses card has two views on purpose: everything at once, or a single conversation. Spotting a trend and going back to the call that produced it are different questions, and the second one is where the quotable line lives.
Ask across the whole corpus
The copilot has read your meetings, clients and knowledge base. Ask it what people say about pricing, which feature comes up unprompted, or how a competitor gets described, and the answer comes from your own calls, not from the open web.
Works in the language the call happened in
Call analyses are written in 24 languages, in the language the call was held in rather than translated into English first. Your team does its customer research in the words the customer used.
Where this happens in the workspace
- Meetings
- Knowledge
- Clients