Connect anything, without waiting for us to build it

There is no Zapier app for Sell, and calling this an integration would be generous. What there is: a documented REST API, API keys, and automation steps that call out to any URL, which is what a Zap actually needs on our end.

Outbound: webhook and HTTP steps

Automations can call any URL when something happens: a client is created, a meeting ends, a document changes status, a task completes. Point one at a Zapier catch hook and you have a trigger.

Inbound: the same API the portal uses

Zapier's webhook action can call our REST endpoints with an API key. It is the same interface the product itself runs on; there is no reduced public copy of it.

Guarded on purpose

Outbound requests are SSRF-guarded, so an automation cannot be pointed at your own internal network by someone who should not be able to.

Setup

Create an API key in Developers, with write scope if the Zap needs to create anything.
In Sell, add a webhook or HTTP step to an automation and paste the Zapier catch-hook URL.
In Zapier, use Webhooks by Zapier to call our API with the `X-API-Key` header.

Limits

This is not a listed Zapier app: there are no pre-built triggers or actions, and your team assembles the Zap themselves.
API calls cost 10 credits each.
If a native Zapier app would change your decision, tell us. That is the kind of thing we prioritise on request.