Connect anything, without waiting for us to build it

There is no Zapier app for Sell, and calling this an integration would be generous. What there is: a documented REST API, API keys, and automation steps that call out to any URL, which is what a Zap actually needs on our end.

Outbound: webhook and HTTP steps

Automations can call any URL when something happens: a client is created, a meeting ends, a document changes status, a task completes. Point one at a Zapier catch hook and you have a trigger.

Inbound: a documented REST API

Zapier's webhook action can call our REST endpoints with an API key. The endpoints are documented and cover your whole workspace, and they are scoped to it: a key only ever touches your own data.

Guarded on purpose

Outbound requests are SSRF-guarded, so an automation cannot be pointed at your own internal network by someone who should not be able to.

Setup

  • Create an API key in Developers, with write scope if the Zap needs to create anything.
  • In Sell, add a webhook or HTTP step to an automation and paste the Zapier catch-hook URL.
  • In Zapier, use Webhooks by Zapier to call our API with the `X-API-Key` header.

Limits

  • This is not a listed Zapier app: there are no pre-built triggers or actions, and your team assembles the Zap themselves.
  • API calls cost 10 credits each.
  • If a native Zapier app would change your decision, tell us. That is the kind of thing we prioritise on request.