Why there is no demo button on this site

Look at the top of this page. There are two things you can press: Sign in, and Start free. There is no third button, and there is not going to be one.

That is not a gap in the roadmap. It is an editorial position, and this site pays for it on every page. With nobody scheduled to walk you through the product, the product has to be legible on its own.

What the button actually asks for

A demo booking button is a form. It wants your name, your work email, your company size and usually your job title, and what it returns is a slot in somebody's calendar, generally next week. Between pressing it and seeing the software there is a person, and that person's job is the sale.

None of that is dishonest. Plenty of software genuinely cannot be understood alone: it needs data loaded, an environment provisioned and an administrator to configure it before anything happens at all, and for a product shaped like that, a person walking you through it is the kindest thing on offer. The only question is whether this product is shaped like that. It is not, which makes the form a toll rather than a service: you hand over a real address and half an hour of a future day, and you receive a scheduled conversation about software you still have not used.

What the signup does instead

The workspace opens itself. Signing up builds it, switches the copilot on and puts credits in it, in the time it takes this page to load. There is nothing to provision and nobody to wait for.

The Free plan is where you land. Every screen open, one user, 10,000 credits a month, no card. That covers a whole call recorded, transcribed and analysed, which works out at about one analysed call a month: enough to watch it work on a real conversation of your own rather than on a rehearsed one of ours.

Now the limit, which is the half a demo would have kept for later. What the Free plan does not carry is the work that runs without you: live call guidance, drafting, automations and Autopilot. Autopilot sits at the top of the ladder, on Business and Professional, and wherever it is included it arrives switched off and stays off until you turn it on. So a signup buys you a real workspace with your own call in it. It does not buy you a guided tour, and nobody is going to open it with you.

The cost of taking the salesperson out of the room

A good salesperson in a demo does something real. They answer the specific question, they say out loud when a thing is not what the product does, and they know which panel matters to the person in front of them. Remove them and the site has to do all of it in writing, in advance, for a reader we have never met and cannot interrupt.

So the limit goes beside the capability, on the page that sells the capability. The Websites panel says that nothing on that screen creates a site: asking for one is a chat request, because building a page is a model call and it spends credits. That is the kind of sentence a decent salesperson says in the room and a landing page usually leaves out, and here it is enforced rather than intended, by a test suite that reads this site's own copy and fails the build when it goes missing. The full rule set is its own essay, on the claims this site will not make.

Publishing the numbers a demo would have quoted

The most demo-shaped question about this product is what it costs to run, because the pricing is usage based. On a scheduled call, that is the moment somebody says it depends and offers to model it for you afterwards. Instead the figure is published with its date: call analysis was measured at 8,526 credits on 2026-08-16, from one run of the real code path against a representative discovery call of about twenty-five minutes. The arithmetic behind that figure is its own essay too.

The same instinct produced llms.txt and llms-full.txt, written from the same routes as the pages themselves. A model reading this site on somebody's behalf is a real visitor now, and it should get the claims rather than an approximation scraped off them.

Where we still talk to people

The rule is not that we never speak to anyone. It is that speaking to us is never the price of admission.

Enterprise is the one plan on this site with no price on it, because there is no standard shape to price: a credit allowance sized to your usage, systems and integrations built with your team, the security review and the procurement paperwork, a named contact. Its card prints Custom, and its button opens an email rather than a calendar. The conversation is about terms rather than a tour of the software, and you can have used the software already by the time it happens.

There is an email address at the bottom of every page. Write to it with the specific question and you get a direct answer, and the good questions become Help Center entries, which is the point: an answer given once in an inbox helps one person, and the same answer on a page helps everyone who searches for it. If you are planning around card payments, ask about timing, because that part is still being switched on.

The partner arrangement is a conversation too, deliberately. There is no self-serve tier table for it, and we would rather agree terms with you than publish ones you did not ask for.

None of those is a gate. You can open the product first and decide afterwards whether the conversation is worth having. That order is the whole position.

Questions this raises

Can somebody walk me through it?

Not as a scheduled walkthrough before you sign up, no. Write to hello@cousinslab.com with the specific question and we answer directly. The overview page is the long version of what the product does, in the order you would meet it, and the Help Center is searchable. There is an onboarding session, and it comes with the Business plan and with Enterprise: it is something a customer gets, not a gate a stranger has to pass first.

What if I sign up and it turns out not to be for me?

The Free plan takes no card, so there is nothing to cancel and nothing to claw back. Exporting everything through the same API the product itself runs on is on every plan, and there is no reduced public copy of that API, so nothing you put in is locked behind our interface.

I cannot sign up before a security review. What then?

That is Enterprise, the one plan here with no price on it, and the security review, the DPA and the procurement paperwork are part of what it carries. One thing worth knowing before you start: we do not hold SOC 2 or HIPAA, and no page on this site implies we do.